Thursday, 22 August 2013

Pose and Click

This spring BirdLife Europe will be seen in the TV documentary Wings Over Sweden produced by Planetaire, a company dedicated to developing the way that sustainability is shown by using convincing stories.

The heroes of the new documentary are ambitious glider posts. Their planes are ideal symbols of sustainability, drawing their speed solely from sun and wind and the Birdlife Europe logo will be evident on the wings of the gliders. 

This series begins with Wings Over Sweden, showing off some of the country’s environmental victory stories. It’s about the loveliness of the country as visible through the eyes of the pilot and a celebrity passenger. The format will be reproduced in a number of countries.

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